TERIYAKI

Modern fast-casual restaurant chain specialized in Pan-Asian cuisine with multiple branches, offering dine-in and delivery services.

TERIYAKI

Led market entry for first Pan-Asian fast-casual restaurant

Planned and executed the market entry of Tashkent’s first Pan-Asian fast-casual restaurant, building brand positioning and a comprehensive marketing strategy from the ground up.

Boosted daily transactions up to 300+ 

Developed visually engaging content and performance-driven digital campaigns, boosting daily transactions to 300+ within the first quarter via targeted promotions and cohesive brand narratives.

Delivery operations

Expanded and optimized delivery operations, boosting total order volume by 30% and attracting new customer segments.

Consistent expansion

Led marketing initiatives that fueled the successful rollout of 3 additional locations within 6 months while preserving consistent brand identity and customer experience.

TERIYAKI

JUNE 2022 — JULY 2023

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