BEFIT ECO
Leading eco-friendly fitness and wellness chain with 5 premium clubs, specializing in squash, padel, group classes, and spa services
10K followers in one year
Managed Befit Eco’s Instagram account, growing its audience up to 10,000 followers in the first year by creating targeted content, leveraging influencer collaborations, and implementing data-driven engagement strategies.
Marketed international squash tournaments
Promoted and marketed international squash tournaments, attracting 100+ participants from Central Asia and Europe through strategic partnerships, media outreach, and event brand positioning.
Attracted 500+ enthusiasts
Attracted and united 500+ enthusiasts of a new sport in Uzbekistan through strategic promotion, delivering educational content, interactive challenges, and networking events that sustained high audience interaction.
Long-term squash development
Strengthened a sustainable squash ecosystem, achieving an 80%+ player return rate by promoting and maintaining a calendar of regular competitions that boosted retention and supported long-term sport development.
