
WHO IS DIORA MUSLIMOVA?
Diora Muslimova is a marketing and brand manager, as well as professional fashion photographer.
Collaborations with leading brands and participation in fashion weeks in Milan and Paris allowed her to craft projects where strategic vision seamlessly meets creativity.
She began her career in 2021 at BeFit Eco, where she attracted and united 500+ enthusiasts of a new sports (sqash) in Uzbekistan through strategic promotion. She has also marketed international squash tournaments, attracting 100+ participants from Central Asia and Europe.
From 2022 to 2023, she led marketing at Teriyaki restaurant chain, planned and executed the market entry of Tashkent’s first Pan-Asian fast-casual restaurant. Led marketing initiatives that fueled the successful rollout of 3 additional locations within 6 months while preserving consistent brand identity and customer experience.
In 2024–2025, Diora worked as brand manager at LiLiya Dulat, curating runway shows at Visa Fashion Week and spearheading large-scale influencer campaign with local bank.
Alongside her marketing career, Diora has established herself as a photographer, capturing lookbooks, street style, and creative editorials for fashion brands and media. Today, she unites strategic marketing with visual storytelling — transforming brands into distinctive identities and creating images that resonate with both audiences and business goals.
MARKETING EXPERIENCE

LILIYA DULAT
Luxury womenswear contemporary fashion brand, recognized for premium craftsmanship and distinctive design identity.

TERIYAKI
Modern fast-casual restaurant chain specialized in Pan-Asian cuisine with multiple branches, offering dine-in and delivery services.

BEFIT ECO
Leading eco-friendly fitness and wellness chain with 5 premium clubs, specializing in squash, padel, group classes, and spa services.